To develop a simple clean brand that could encompass a wide colour palette to tie all products together as a family. The brand needed to be very simple, clean and modern and had to work across all media including web, apparel, exhibitions, events and packaging. The challenge was to develop a simple brand that will stand the test of time and also hold its own within the Fitness & Nutritional sector.
Our strategy was 'keep it simple'. Working with our client Ben Coomber we decided from the outset that the brand would have a simple typographic feel that could easily be adapted with the use of colour and key graphical identifiers for each variety or product range. It helped knowing at brand conception what the core product range was going to be, this really helped when painting the vision of how the brand would role out.
Sevenseven developed a simple strong typographical brand for Awesome Supplements primary brand. The Awesome part of the primary's brand was then extended to produce all secondary brands so for example; Awesome Whey Protein, Awesome Pre-Workout and Awesome Caffeine Tablets. This approach has made the brand totally scaleable for further product ranges moving forward.
Ben Coomber - Creator & Founder
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