Envair laboratory equipment

Specialist product catalogue for a leading laboratory equipment supplier.

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Challenge

As their business has grown and product range increased, Envair needed a comprehensive catalogue that not only showcased their products, but educated buyer's to the specifications and wide range of optional accessories available.

Our brief was to design a full product catalogue inline with new brand guidelines, that would drive enquiries and sales. Plus the catalogue needed to be easily split and customised for each individual customer requirements.

Strategy

Working closely with the Envair marketing team, we devised a new catalogue format that would incorporate clear calls to action, improved product photography, and a more user-friendly design for the technical specifications that allowed for easy comparison.

Solution

The end result is a 48 page product catalogue that is adaptable, vibrant and customer friendly. It is being used both online and offline, and offers customers a detailed insight into Envair's latest products. The new catalogue has set a new benchmark in industry literature, and showcases the new brand extremely well.


sevenseven | Product Catalogue and Brochure Design | Warrington

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