Envair Lab, part of the Bassaire Group, supply the chemical, education, pharmaceutical and public sectors with off the shelf laboratory equipment. The company has seen continued growth in recent years, but found their website no longer worked within their new brand strategy, customer sales journey or product support. A new mobile friendly website was needed that not only gave a better customer experience but helped drive sales.
After speaking to the Envair team we quickly realised that they wanted something different. Not just a clean, informative site, but to set new industry standards online. We researched the market, spoke to key business figures, and learned how their customers were currently buying laboratory equipment, both online and more traditional catalogues.
This gave us valuable insights on how best to make the user experience as natural as possible and convert offline users to online easily.
The new Envair Lab website is fully responsive with fresh new photography and bold colour choices. Strong branding engages the user, whilst clean easy to use detail pages give customers access to key product information and support.
An industry-leading site at launch, it will continue evolving to suit users needs in future stages. It's part of an online strategy of improved touchpoints that affirm Envair Lab's unrivalled commitment to its products and customers.
sevenseven | Responsive Website Design and Development | Warrington
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