As the business has grown substantially over the last 5 years, and their profile increased having worked with key clients such as the Ricky Hatton Academy, they saw a rebranding exercise as a good chance to mark the new position of their business.
Being a relatively new business, Optimums previous branding had basically just been their logo. We were tasked with creating a stand-out brand which would not only communicate their professionalism but also sit well within the sports sector.
We set about researching sports brands where Optimum would be seen alongside during event sponsorship, and how best to create a visual identity that could stand up. We also developed ideas on how we could best communicate the types of services that Optimum offered.
The Optimum logo depicts the cold and hot treatments whilst the two hands that symbolise massage and form the 'O' of Optimum. The new brand was applied across the board, from stationery and team clothing to promotional literature and event sponsorship. It's been well received both from physiotherapists and the sporting sector.
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