The Wee House of Crochet

Branding for a Crochet Blogger, Crochet Addict & Yarn Hoarder

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Challenge

Lisa, owner of The Wee House of Crochet, contacted sevenseven through social media. She had been running a blog, born through her passion for everything crochet, and wanted to take it to the next step in it's journey. After contacting several design agencies and not finding the perfect fit, we discussed her project and instantly connected through her passion for her hobby / business. We were tasked with creating a brand for the blogging business whilst also taking in to account future business ambitions.

Strategy

Through discussions and creative mood boards, we learnt what the new brand had to represent and communicate. We researched the sector and where The Wee House of Crochet would be best positioned.

Solution

The Wee House of Crochet's new brand is one that communicates it's historic roots and it's modern outlook. The black and white colour scheme was chosen to be simple and allow the beautiful yarn colours to take the main focus when shown together. It's a brand that works well across existing digital channels whilst also being perfect for future product graphics and packaging.


sevenseven | Branding | Logo Design | Craft Branding | Crochet | Handmade | Warrington

Oh my goodness, I feel slightly emotional looking at these. They are completely amazing. I love every single one of them!

Lisa - Owner of The Wee House of Crochet

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