When creating or refreshing brands for our clients, we don’t simply create a brand and leave you to it. We can provide you with guidance documents to ensure staff understand how to bring your new brand to life in the way it was designed to be.
These reference documents are a working manual for brand usage, both internally and externally. They are there to ensure the tone of voice, fonts and colours remain correctly and consistently used over time so your brand is presented at its best at all times.
Guidelines can range from a simple eight-page document upwards, depending on the complexity and use of a brand within an organisation.
Find out more about the brand development and guidelines we developed for signage design and manufacturing specialists Global Brand Solutions.