We feel sorry for direct mail. Misuse of direct mail has given this promotional tool an undeserved bad reputation, often associated with leaflets shoved carelessly through doors, putting potential customers off.
But this reputation is a reflection of the people who have tried to use it, rather than the tool itself. When done correctly, direct mail can capture the attention and imagination of customers, creating a connection with your brand that can have a lasting impact.
Creativity and relevance are key when developing direct mail pieces for our clients. At sevenseven, we don't do things to tick a box. As with any element of your marketing strategy, we’ll make sure your direct mail is considered, measurable and relevant.