TryNutrition is a North West-based food nutrition specialist who supply macro nutritionally balanced meals to athletes and aspiring athletes across the UK and Europe. Having successfully helped customers gain a competitive advantage through their elite nutrition products, TryNutrition felt it was time to develop their brand in order to raise the profile of the business and get ahead of competitors.
Sevenseven were approached to deliver a strategic brand solution that would enable the TryNutrition brand to be positioned where it needed to be to attract a range of athletes and sports professionals.
We started by reviewing the existing brand against competitors in key markets – from CrossFit to Rugby League. Using this analysis, we were able to identify and develop the key USPs that would enable TryNutrition to understand the optimum position its brand should take in order to gain share in these target markets.
With a strong brand position established, we enhanced the brand by advising and directing a bespoke photoshoot of the key dishes that would appeal to the target customers identified in our brand review.
We developed an online and offline strategy to roll out the enhanced brand across multiple communication channels – from print and large format to social media.
With the campaign currently generating an increase in sales and online activity during its launch period, we continue to work with the TryNutrition team to review performance and provide recommendations for campaign concepts and market opportunities.
Get in touch today and let's see what we can achieve together.
Jane Bent, Founder of TryNutrition
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sevenseven is driven by a simple belief: that things can be done better. In a relentlessly evolving industry our team of strategic, creative and technical specialists transform both B2B and consumer brands using “intelligently creative” print and digital solutions.