1. Prioritise mobile-first
Google started prioritising mobile-first search indexing in July 2019. That means google looks at the mobile version of your website to rank it for search results, over the desktop view.
If your website doesn’t have a mobile version, Google will use the desktop version as a baseline to determine rankings. Yet the lack of a mobile website does mean it negatively impacts on search rankings, and having a mobile version means google prioritises it even for viewers on a desktop computer. To check your website's mobile score simply click here and type your URL in.
A great way to keep on top of any errors and mobile issues is through another of Google’s free services, Google Console. It’s a must for anyone trying to improve their website. It helps show the errors occurring on your website and suggestions on how to fix them. Be warned though, a lot of the terminology used within Google Console can be very technical, so having your dev team on hand to help and talk you through it would be beneficial.
Once your mobile website is performing well, hopefully, you’ll see an improvement in rankings, which in turn can help enquiries. To discuss how you can improve your mobile website, get in touch with our team today where we'd be glad to give you some pointers or delve deeper. We can help you understand what's not working by looking at the analytics, talk you through Google Console, and how we can work together to improve your customer's mobile experience of your website.
Speak to our team today and discuss how we can help with your mobile-first approach.