Brand Strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. This strategy should be rooted in the brand's purpose, vision, mission, values, and must establish the unique differentiators of the brand in the market.
Too often, organisations overlook the importance of a coherent brand strategy, jumping directly into the design and messaging aspects of their brand. Yet, without a strong foundation, the resulting visuals may lack resonance and authenticity. Today’s consumers appreciate brands that stand for something more than just their products or services. Our brand experts can craft a strategy that will make your brand meaningful and impactful.
Investing in a solid brand strategy harmonises your marketing initiatives, communication channels, and corporate identity, bolstering your brand visibility and ultimately driving you towards your business goals. As per a report by Lucidpress, companies that maintain consistent brand presentation can witness up to 33% increase in revenue.
At the heart of this strategy lies your company's unique ethos, dictating everything from your compelling elevator pitch to the core essence of your brand. At sevenseven, we take this a step further by crafting these integral documents as a part of our services, giving you a concrete roadmap to brand development.
This strategy also encompasses your mission and vision statements, creating a brand bible that guides all business communication with employees, customers, and stakeholders, promoting consistency and clarity in your brand messaging.
The creation of a resilient brand strategy is not a luxury, but a necessity. A well-crafted strategy can maximise the return on investment (ROI) from your sales and marketing efforts. However, neglecting this crucial step may result in a disjointed team, each member working in silos and struggling to make a significant impact. According to B2B International, nearly 70% of companies with a well-structured marketing strategy report improved performance in comparison to those without a plan. Therefore, a strategic approach isn't just beneficial - it's integral to your business's long-term success.
Our strategic process begins with comprehending your business's identity. We do this by facilitating a comprehensive brand workshop. The workshop allows us to delve into your brand values, ambitions, and aspirations, laying a solid foundation for your journey to success.
Following that, we synchronize all facets of your business, ensuring they converge towards a common vision of success, thus promoting a unified brand narrative.
Subsequently, we translate these business objectives into a suite of strategic branding documents. These include crucial elements like your purpose, your approach, your raison d'être, along with your core values, audience requirements, and a thorough SWOT analysis. Furthermore, we encourage the involvement of your entire team, inviting their valuable insights and perspectives to create a collective strategic vision.
In the final phase, we empower you with the requisite tools to assess the impact of your new brand strategy. Through clearly defined goals and success metrics, we enable you to maintain a steady trajectory towards your goals. With this strategic blueprint, you are not just working towards your vision but living it every day.
In an ever-changing marketplace, no brand strategy is set in stone. It's crucial to regularly reassess and adapt your strategy to reflect changes in your business environment, customer needs, or market trends. This involves analysing market research, keeping an eye on your competition, and constantly seeking feedback from your customers.
We support you in this ongoing process, providing insights and expertise to help you evolve your brand while staying true to its core values. By remaining adaptable, your brand can continue to thrive and remain relevant, no matter what changes come your way.
Ready to transform your brand's market presence? We offer tailored Brand Strategy Workshops as the first step in this transformation. Our team of technical specialists and seasoned marketers offers an integrated approach to brand strategy, including copywriters and frontend developers, ensuring our solutions are truly transformative. Click here to inquire about our brand workshop and take the first step towards a brand that not only stands out but also stands for something meaningful.
Who is our Brand Strategy service for?
Our Brand Strategy service isn't tailored for a single type of client. We partner with SMEs and startups, as well as larger entities like multinational corporations. All our clients share one thing - a need for change and guidance in navigating it. It could be that their brand doesn't reflect their values anymore, or they are seeking a rejuvenation, or a new perspective to guide their direction.
What can you expect from our service?
You will receive a robust brand strategy, crafted from research, insights, deliberations, and data. It's a comprehensive and insightful document that can either be implemented with our help, or you can choose to implement it elsewhere with no obligations - similar to an optician's prescription.
How long does the service take?
Your team and ours will collaborate for roughly 8 hours, after which we can then go away and create your brand strategy. This can take anywhere from 1 week to a month depending on the size and requirements of your business.
How much does a brand strategy workshop cost?
Workshops start at £1,600 and include everything we have mentioned, except the creation of your brand strategy. The workshop is a creative meeting which helps you clearly outline your brand messaging and goals. For a quote, get in touch, and we can deliver a personal one based on you and your brand's needs. Costs include use of our on-site meeting room, a working lunch and refreshments throughout the day.
Where do we conduct the brand workshops?
We conduct our service in any location apart from your headquarters. We believe that stepping out of the everyday work environment aids in fostering fresh thinking and creativity. We offer a spacious meeting room and plenty of creative space, and you're invited to join us for the day while we bring your brand strategy to life.
How do we book a brand strategy workshop or take the next steps to develop a brand strategy?
We're delighted that you're interested. Simply reach out to our team and express your interest in our Brand Strategy services. We'll promptly respond to schedule your session and answer any questions you might have throughout the process.
