Branding isn't a logo, it isn't a font, and it isn't what one person thinks your business should and shouldn't look like. It is a collective effort, built with research and time, understanding the market and the share of it your business has, as well as integrating your values and what you really stand for, to make your customers feel something for you.
What we do
We work with brands that want to level up. We help them find what they need and help them take the right kind of steps to get there. Branding projects are never the same, which makes them so fun, so diverse, and so exciting.
We know that your business isn't run of the mill, so we will make sure that you're communicating everything you do, from your fonts to your language, your colour palette to your strategy, and everything that slots in between.
How we do it
No two brands are the same, and neither are our projects, but there are some services that we have doubled down on over the years. Whether you need a strategy to let your brand set sail or a workshop to explore your branding options, here are some of the services we can offer.
Heads up, if you need something totally bespoke, we can do that too. Get in touch to chat.
A strategy shouldn't be something difficult, it should be the perfect piece of simplicity to help you get from where you are with your brand to where you want to be.
We deliver roadmaps for businesses to help them get clear on their current brand - from how it is perceived to how it looks, how it sounds and how it is portrayed to where they want it to be.
This includes actionable steps that you can either work solo on, or take our lead with, to help grow your brand to the next level in a way that is clear and simple.
We blend experience with intelligent creativity, meaning that our strategies showcase your vision while adding in some human connection so that customers, both old and new, can relate and engage with your brand.
Brand positioning. Where competitor analysis meets a sweet understanding of your customers, to deliver a brand position that gets you seen in the right places and thought of in the right way.
There is something wonderful about the space where visuals, identity and language overlap, and we are here to make that happen.
Market positioning can unlock a new layer of sales performance, transform customer relationships, and change how competitors perceive your brand. We can assess, develop and deliver your brand positioning to ensure buy-in from your team, and engage potential customers.
If you need to start from the beginning, you're in luck. We build brands from the ground up as well as tweak and shape them as they grow, so if this is your first step on the ladder, you're in the right place.
Creating a brand, the identity, and everything that comes with it isn't an overnight task. It's more than a logo, and in many ways, it is a feeling that is made up of lots of little details coming together at the right time and in the right place.
We ask a lot of questions to get to the core of your business and to start to unearth your brand, from things like what makes your customers tick to getting deep into why you're on this journey in the first place.
After we have planned and plotted, we get to work building a brand with a personality and a position for your business that reflects what you stand for and what you're about.
Oh, and we can do a whole rebrand too if that's the kind of thing you're after. Not sure what you need? Drop us a line, and let's chat.
A brand workshop is where we spend time together and get to know each other while diving deep into the corners of your brand. We will ask big questions, press the buttons that don't want to be touched and help coax out the bits of your brand that you maybe haven't thought about for a while.
Our workshops are delivered to be bespoke, depending on what your brand wants and what we think it needs. It is the process of digging up the foundations and getting clear on what you stand for, so we can make our recommendations and move forward together from there.
Although they're bespoke, they typically follow a four-step process which looks a little something like this:
Research
Before the workshop, we learn as much as we can. You'll get a short form to fill out so we can get thinking and learning, from the values of your brand to your market, your competition to your goals, and everything in between. What's that they say about turning stones over?
Discover
You will probably enter the workshop thinking that you know your brand inside out. Our goal here is to make you think twice about that. We use brand exercises to help you think differently about your brand, view your brand, how your customers do, and even your employees. By looking at different perspectives, we can better align a brand to where your customers are and what they expect.
Be warned, this can often be the opposite of what the stakeholders feel is right, but through research and data, we give clarity to the right path for your brand, and we promise it is so right.
Develop
Now we take what we have learned and unearthed and get to work. The brand strategy is what will evolve from these conversations, thinking about the values, the colours, the language, and every aspect of your brand. While there will always be some strong opinions when we get to this point, we will be there to listen and to back it up with hard facts and discovered data.
Deliver
Following these stages, we will draft the insights and recommendations into a document. This often gets revised a few times when stakeholders have cast their eyes over it, and then we come to produce a final brand workshop report. This will give you a clear framework, and a plan of attack, that you can use for creating or refreshing your brand.
Who are the workshops for?
There isn't a one-size audience for our brand workshops. We work with SMEs and startups, as well as bigger businesses - like global organisations. What they all have in common is that they need a change and some help navigating it. Perhaps their brand feels out of alignment with what they stand for, or maybe they are in need of a refresh and re-jig or a fresh pair of eyes to steer the ship.
What do you get at the end of it?
You get a brand framework created from research, insight, discussion and data. It is a thorough and in-depth report that you can either use with us to create your brand, or you can take it elsewhere to implement with no obligation, much like an optician's prescription.
How long do they last?
You and your team will spend around 8 hours with us in total, and then we can get to work making it all happen.
How much does a workshop cost?
Workshops start at £1,200 and include everything we have mentioned.
For a quote, get in touch, and we can deliver a personal one based on you and your brand's needs.
Costs include use of our on-site meeting room, a working lunch and refreshments throughout the day.
Where are the workshops held?
Anywhere that isn't your HQ.
Seriously, for this to work, we need to get you out of the everyday and into somewhere unusual.
We have a big meeting room and tons of creative space, so you're more than welcome to come and set up camp with us for the day, and then we take things from there.
How do we book one?
So glad you asked.
Get in touch with the team and enquire about a brand workshop, and we will get back to book you in and answer any questions you might have along the way.
