In order to optimise efficiently across your website you need to be able to understand the data you have available. Whether it's from Google Analytics, Google Optimize, HotJar or similar, you need to understand your customers journey through your website and how they interact with it. From where they landed on your website to where they left, you should understand where and how their journey is being disrupted and make their route to a transaction an intuitive one.
If you're not familiar with Google Analytics it can be overwhelming initially, but the data it gives you with some investigation will be business changing. We've listed below some examples of what can be found and how it will help.
There are many areas to look at when optimising your site for conversions, below we have listed a few of the key ones.
For a small to medium-sized business, the level of detail and time to implement Conversion Rate Optimisation is just not feasible. Yet there's good news. CRO doesn't have to cost thousands to implement and can have a fantastic return on investment quite quickly, even small changes to your Conversion Rate can make a huge difference to your profits. Our team work closely with our developers, social team and search team to give our clients a truly connected strategy, allowing us to achieve results based on data decisions.
The straight-forward and quite blunt point is, if you have a website and spend time and money getting customers to it, then it needs to be optimised for conversions otherwise what's the point in your website?