Another disruptive brand is airbnb. It's been that successful that people often don't realise they have competitors, such as Flipkey, TurnKey or HomeAway. Yet such is the power of the disruptor that people just go straight to airbnb. Netflix is yet another, in fact so are Apple, McDonalds, Amazon, Uber etc... All of these everyday brands we use and love are disruptors. They've broken the norm, often continually do so, and enjoy the main share of their marketplace.
Now you could say, well my business doesn't have an innovative product or service, it isn't technologically advanced, in fact it's very traditional. This is where disruptive marketing can have huge influence. Think about what your business does, where it excels, how it's different and what its story is. Then consider what your customers want and expect. Map out how to improve what you do, your product or service and what your customers wouldn't expect. The example below is a very simplified explanation in which our team created a disruptive strategy for a composite door manufacturer. As you can see it can create some innovative ideas and possible ways to adapt your business and disrupt your sector.
Competition within the composite door marketplace is very high and finding a difference is difficult. By thinking disruptively and looking at other growing sectors our team quickly saw the potential in integrating wireless door cameras right into the doors themselves. This not only offers a very inventive solution to the market, but offers cost saving over purchasing both products separately and design benefits of not having to have an external camera mounted. Now this may or may not be a game changer within the sector, but it does show the innovative thought process of what is possible when thinking disruptively.
If you can disrupt your marketplace you too can become the memorable first choice, innovative brand that leads for years to come. Don't play it safe. Playing it safe has become the risky thing to do. You'll simply blend into the competition and constantly battle for position and business.
If you're interested in growing your brand awareness and increasing leads through disruptive business marketing? Get in touch today.
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