Delivering campaigns that get opened and get clicked is no easy business, and we have years of experience in knowing what works and what doesn't to drive the results you need. A space where design meets copy, peppered with clever calls to action, we create campaigns that deliver ROI and get you in front of your audience exactly where they expect to see you.
Email can be personal, and you can tap into different data and part of the customer journey to tailor exactly how and when you communicate, something which is so powerful and transformative to your bottom line, as well as the relationships you build along the way.
We offer email marketing campaigns as standalone packages or build into a wider digital marketing strategy. We will work with you to find out what the best route to inbox is, and start to create campaigns based on data and insights.
However, the journey doesn't end when we have pressed send. We monitor and pivot campaigns based on real-time data and behaviour to craft campaigns and learn about your customers to tailor our approach.
Email marketing is the chance to get inside the inbox of your customers with clever and targeted messaging that is going to convert into sales and build customer relationships. We might build a few sequences depending on where customers are at and what business goals you want to achieve, but we will map those out and share them with you, utilising copy and creativity to catch eyes and draw attention.
We work with businesses that want more from email marketing. They are sick of sales messages and clickbait; they want genuine connections and conversions from customers that care about their brand. If that sounds like something you are on board with, get in touch and let's talk.
Having worked in the digital space for 20+ years each, both founders of sevenseven have worked on various marketing campaigns across traditional media through to the new digitally driven age for both blue chip and start-up businesses. This knowledge is taken into digital strategies and rolled out across media such as email marketing to show a real knowledge and intellect to the way our clients should approach customer communications.
So much goes into a great email campaign, and we take our decades of experience, and combine that with market research to develop a strategy that will deliver.
We start with research and really dig into what you want to achieve and who those customers are. Strategic planning is a key part of this, alongside getting the infrastructure of the email campaigns right. We use things like automation and scheduling to deliver content into inboxes at exactly the right time, and that gives us scope to be reactive where we need to be as well.
It’s important that the content is timely and relevant, so we spend time making sure that what your brand is saying is in the right place at the right time, and that it will resonate with your audience.
We’re always GDPR compliant, and there is no funny business over here.
All activities are planned, agreed and scheduled in sync with our clients needs and sometimes outside of our clients needs if we feel it necessary. In short, we do all the work so you don’t have to worry about emails and scheduling and sending platforms and open rates. We’ll tell you what you need to know and keep you in the loop, without overwhelming you with jargon and deadlines.
We won’t just say yes, if we feel email isn’t the correct platform for our clients we will say so and then build a strategy that is far more in keeping with what ‘will’ work for them.
We would much rather dig deeper into the meatier projects and get a handle on your business, learning with every new insight and utilising it to better the campaign. However, there are some exceptions.
