Our approach was underpinned by desk research and a focus group held with stakeholders and customers, which would influence not only our branding development but give the new business owner a greater insight into their target market.
Based upon this insight, we created a brand that combined traditional values with the dynamism associated with a new business. Central to communicating these brand values was the development of a logomark that combined the H+W+Home icon with a complementing bespoke typeface.
The values of heritage and trust were embedded throughout the design to provide a sense of established credibility in a crowded market, giving new customers confidence in the new business.
The business launched with a brand roll-out consisted of stationery, leaflets, sale boards, vehicle graphics, print advertising, social graphics. This launch was supported by a targeted Facebook advertising campaign that enabled the business to successfully break into the market on a localised level.